Authentic Eastern Carolina Barbecue Sauce Made in North Carolina

Welcome to Willboy’s Barbecue Sauce, where Carolina flavor meets small-batch craftsmanship. Born in North Carolina and inspired by generations of Southern cooking, our sauces capture the perfect balance of sweet, tangy, and smoky that defines real Carolina BBQ.

At Willboy’s, we don’t cut corners. Every bottle is handcrafted in small batches using all-natural ingredients, no high-fructose corn syrup, and a recipe rooted in Eastern Carolina tradition. Whether you’re slow-cooking ribs, basting grilled chicken, or adding flavor to pulled pork, our sauce brings that signature Carolina kick to every bite.

Taste the Tradition

We’re more than just a sauce — we’re a story of family, food, and Southern flavor passed down through generations. Try Willboy’s today and see why our fans say it’s the best Carolina BBQ sauce online.

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Featured products

Father's Day Gift Set

Reviews

  • I had to try Willboy's Seasoning on my sandwich to see if it would change the favor. Wow! I love it. I recommend it to my friends. You won't be disappointed.

    - J. LEE

  • I used the Willboy's Barbecue sauce on my ribs. You need to try it. It tastes great!

    - W. Brewer

  • What a difference your Hot and Spicy BBQ sauce made. For a change of pace, I grilled some shrimp as part of my Super Bowl LVI menu. Before taking the shrimp off the grill, I based them with Willboy's Hot and Spicy BBQ Sauce. Wow! Simply Delicious.

    - C. Brown
2018

Company founded

In 2018, my wife and I set out to craft the perfect barbecue sauce—one that bursts with rich, mouthwatering flavor while offering a healthier alternative. Tired of blending multiple sauces just to get the right taste, we created an all-in-one recipe that hits all the right notes. Our first sauce is low in sugar and contains no high fructose corn syrup, so you can feel good about sharing it with your family. Enjoy the true taste of barbecue without compromise.
2020

In September 2020, we proudly launched our very first product. Surrounded by family, friends, and our local community, we shared our creation—WillBoy’s Original Barbecue Sauce—and it was met with enthusiastic approval. That’s how our journey began, with a sauce that quickly earned its place at the table.

2022

Expanded product line

Building on its success, Wboy Food Group expanded its product lineup in 2021 and 2022 with the introduction of its bold Hot & Spicy Barbecue Sauce, followed by its delicious Sweet Honey Barbecue Sauce. Continuing its commitment to delivering exceptional flavor, the company expanded again in 2023 by adding its versatile All-Purpose Seasoning and signature BBQ Dry Rub, giving customers even more ways to enhance their grilling, cooking, and everyday meals.
2024

Local and Regional recognition

Wboy Food Group continues to earn recognition for its commitment to quality and great taste. In 2023, the company earned Second Place in a local Pitmaster Cook-Off, with its signature Willboy's Original Barbecue Sauce impressing judges and barbecue enthusiasts alike. Building on that success, in 2025 Wboy Food Group was proudly featured in the NC Specialty Foods Association Catalog (Dish This !)as an up-and-coming North Carolina food company to watch. This recognition reflects the company's dedication to crafting premium barbecue sauces and seasonings that bring bold, authentic flavor to every meal.  https://ncspecialtyfoods.org/dish-this/
2026

Looking forward

**Wboy Food Group continues to innovate by bringing bold, unforgettable flavors to your table with premium barbecue sauces, seasonings, and rubs crafted for every occasion.**