Meet the Team
find out the story behind Willboy's Barbecue Sauce.
The Beginning
Before-and-after taste tests, family gatherings, and countless recipe adjustments all led to one goal: creating the perfect barbecue sauce. In 2018, my wife and I set out to craft one bold, flavorful sauce that could stand on its own—no mixing, no compromises. We combined authentic Eastern North Carolina barbecue flavor with quality ingredients, making it gluten-free and free of high fructose corn syrup because we believe great taste starts with better ingredients. After years of testing with friends and family, Willboy's Original Barbecue Sauce was born—a rich, award-winning sauce made to bring unforgettable flavor to every meal. One sauce. All the flavor you need.
Product Launch 2020
Willis and Angela founded Willboy's with one clear mission: to take the backyard barbecue techniques they perfected and turn them into sauces made for true flavor lovers. Since 2020, every batch has reflected that same passion for bold, balanced taste—crafted with the care and attention developed through years of kitchen experimentation.
What you taste in every bottle is more than just barbecue sauce. It’s a commitment to quality, a dedication to consistency, and a pursuit of what many call the best BBQ sauce experience. From first pour to last bite, Willboy's delivers rich, authentic flavor made for real barbecue lovers who expect nothing less than excellence.
Product Expansion 2021 & 2022
In 2021 and 2022, Willboy's expanded its award-winning lineup with two bold new flavors. Our Hot & Spicy Barbecue Sauce delivers smoky heat for barbecue lovers who like a little extra kick, while our Sweet Honey Barbecue Sauce offers a rich, smooth sweetness that's perfect for grilling, dipping, and family cookouts. Made with the same authentic Eastern North Carolina recipe and premium ingredients, these sauces continue our commitment to creating the best BBQ sauce for every taste. Whether you're smoking ribs, grilling chicken, or cooking pork, Willboy's brings bold barbecue flavor, authentic Eastern Carolina BBQ taste, and gluten-free quality to every meal.
Growing the WBoy Food Group Family
As Wboy Food Group continues to grow, so does our commitment to bold flavor and quality products. In 2023, we introduced Willboy’s All-Purpose Seasoning, a versatile blend made to enhance chicken, pork, beef, seafood, vegetables, and more.
In 2024, we expanded again with Willboy’s BBQ Dry Rub, crafted to bring rich barbecue flavor to ribs, brisket, chicken, and all your favorite grilled meats. Added to our growing product catalog, these seasonings reflect our passion for helping families create unforgettable meals.
From our signature barbecue sauces to our premium seasonings and BBQ dry rub, Wboy Food Group is proud to bring bold barbecue flavor to every table.
Local and Regional Company Recognition
Willboy's Original Barbecue Sauce has earned recognition in competitive barbecue circles, including a strong showing at regional pitmaster cookoffs. The brand has been featured in industry publications celebrating emerging players in the specialty foods space, reflecting our commitment to quality and authentic Eastern Carolina flavor.
Where We're Headed
WBoy Food Group is dedicated to crafting quality barbecue sauces, rubs, and seasonings that bring people together around the table. We're committed to expanding our product line and sharing the bold flavors of Eastern Carolina barbecue with families across the country and beyond.